Customer Profile

Based in Warrington, UK, CRIMPiT originally started as a sandwich bread sealer that allows users to create perfectly secure sandwiches that can be toasted in the toaster or air fryer. Over time, CRIMPiT’s loyal customer base of “CRIMPiTeers” requested additional kitchen tools, which resulted in the brand offering burrito, taco, and small sandwich sealers. CRIMPiTs are sold around the world on their website, as well as TikTok Shop, QVC, and a growing list of retailers. 

Key metrics

• 350,000+ CRIMPiT households worldwide
• 6 ShipBob fulfillment centers in 3 countries  
• 45% reduction in US domestic shipping cost 
• 112 hours saved per week by outsourcing fulfillment to ShipBob
• 20x orders in a 24-hour period and 100x order growth on TikTok Shop in weeks, all handled seamlessly by ShipBob  
• 4.5 star rating on TrustPilot with nearly 20k reviews  

About CRIMPiT

Ian Critchlow spent countless mornings waking up at 4 AM to make high-carb toasted sandwiches for his son before he went to swim practice. But necessity breeds innovation. And for Ian, that meant creating a toastie maker that would simplify his early morning routine.  

Ian created CRIMPiT, a small kitchen appliance that secures the sides of bread that has been stuffed with delicious fillings so the toppings don’t fall out in the toaster. The result is a perfectly crimped toastie. 

The brand quickly ramped up in the UK, and thousands of orders flooded in. During the beginning phases of the business, Ian and his co-founder, Michael Harper, fulfilled orders from their homes and took packages to the post office to ship them to customers. Eventually, the team moved fulfillment to their own warehouse.  

But after space constraints and peak season order throughput became an obstacle, CRIMPiT decided to outsource fulfillment to ShipBob. Learn how the brand reaches customers around the world and on a variety of channels with ShipBob as their fulfillment partner.  

Moving from in-house to outsourced fulfillment and saving up to 112 hours per week 

As told to ShipBob by Michael Harper, Co-Founder of CRIMPiT, and Sean Togher, Finance Director at CRIMPiT. 

On top of physical constraints, our senior team spent upwards of 16 hours per day, 7 days a week in the warehouse during Q4, moving pallets, managing labor, sorting out label issues, and solving other fulfillment issues. 

It was at that point that we realized we needed to find a fulfillment provider that could manage these seasonal peaks and troughs for us.   

“Since outsourcing fulfillment to ShipBob, we regained a considerable amount of time that we have been able to allocate to growing the business. As a result of our partnership, we’ve been able to channel the energy previously spent on fulfillment into marketing, which has greatly helped move the needle.” 

– Michael Harper, Co-Founder, and Sean Togher, Finance Director at CRIMPiT

While we’ve been able to completely move order fulfillment to ShipBob, we still use our warehouse in the UK for office space, excess inventory storage, and as a studio for content creation. Because we have a global audience, it’s important for us to localize our marketing for each country. An image created for our UK customers will likely need to be tweaked by roughly 20% to appeal to our US customers. Having dedicated studio space allows us to work more efficiently and create more content. Outsourcing fulfillment allowed us to do that.  

When you’re in the weeds of order fulfillment, you can lose oversight of the business. Outsourcing fulfillment to ShipBob has allowed us to think more strategically, make plans, and add value to the business. 

Partnering with ShipBob for fulfillment and ultimately unlocking a myriad of benefits 

We chose ShipBob as our fulfillment partner and it has been a huge advantage for our business. We knew we wanted to work with a partner that had a global fulfillment network and could support our scale.  

Another benefit of working with ShipBob is leveraging multiple carriers. We were fulfilling our own orders during the Royal Mail strikes, and it was horrendous. It caused so many issues with customers. Whereas with ShipBob, we would have been able to easily switch carriers, to greatly help us. 

Not only does ShipBob have solid technology that they’ve developed, but they also work with carriers and partners for regular updates and improvements. We don’t have to worry about the technology and changes, we can just plug into the dashboard and do what we need to do. 

“One of the best parts of working with ShipBob is our account manager. She’s probably the best account manager we’ve ever experienced with a business. She goes to bat for us and is a strong advocate for CRIMPiT.” 

– Michael Harper, Co-Founder, and Sean Togher, Finance Director at CRIMPiT

We’ll ask her if she’s available to jump on a call and within 20 minutes we’re talking on the phone to resolve any questions we have. Also, since we’re within the UK and an hour from the fulfillment center, if we ever need to be face-to-face, we can easily do that. There are a lot of benefits to working with ShipBob’s team. 

Leveraging ShipBob in 3 countries to save money while standardizing fulfillment processes and improving the customer experience 

As a global business, we wanted to find a partner that had fulfillment centers in multiple countries.    

“With ShipBob we’ve been able to create a standardized model for the UK, Europe, and North America. With ShipBob’s integrations, we have the same platform for Shopify and Amazon and our payment mechanisms are the same. This has allowed us to have one standard that we operate at across countries.”  

– Michael Harper, Co-Founder, and Sean Togher, Finance Director at CRIMPiT

For an ecommerce brand to ship small-value items post-Brexit, there are numerous complexities with taxes and duties. We’ve expanded into ShipBob’s Netherlands fulfillment center, and that has helped resolve our cross-border shipment issues. Having the ability to ship containers or pallets into the Netherlands from the UK has greatly improved the shipping experience for our European customers.  

Before we had a fulfillment center in Europe, shipments would get held up at customs while duties were demanded from the end customer. Quite often, the duty was more expensive than the product itself. That is no longer a challenge now that we have inventory within mainland Europe.  

Also, it’s very quick for us get inventory from the UK to ShipBob’s Netherlands fulfillment center. It takes about 24-36 hours for inventory to arrive and get replenished in the warehouse, which is incredibly helpful.  

“We use ShipBob to fulfill orders for our US customers. We initially used 1 fulfillment center there but have since added 3 more. Using 4 fulfillment centers in the US instead of just 1 took our average postage cost from $12 to $6.57.”  

– Michael Harper, Co-Founder, and Sean Togher, Finance Director at CRIMPiT

If we had worked with any other fulfillment provider that has just 1 fulfillment center in the US, we would have been struggling financially to make it work. But using multiple regions of ShipBob’s US fulfillment centers has made a massive impact on costs for in-country fulfillment there. 

As we continue to grow our global footprint, we’re able to test new markets relatively easily with ShipBob. Our partnership has opened up a lot of benefits.  

Meeting customers’ shipping expectations is challenging because retailers like Amazon are raising people’s standards. So ShipBob’s ability to offer fast fulfillment and shipping has allowed us to meet and exceed expectations, which has been reflected in our TrustPilot reviews. We get loads of reviews around shipping and orders getting delivered on time. Our community of CRIMPiTeers are an important aspect of our business, so we’re happy we can delight them with fast shipping.

Achieving seamless omnichannel fulfillment with ShipBob, even when orders unexpectedly 100x in volume 

Order volume spikes and the ability to forecast them are challenging for any business. We’ve had campaigns that have resulted in 20x the order volume in 24 hours. If we were fulfilling our own orders, we would have struggled to find staff at such short notice.  

Working with ShipBob has given us more structure around planning and forecasting. ShipBob is consistently reaching out to ask about promotions so they can scale up fulfillment center processes and staff as needed. As a result, we’ve been able to more seamlessly accommodate large order spikes with ShipBob as our fulfillment partner.  

Plus, selling on so many different channels can be unpredictable. One day, QVC will take off and the next, TikTok Shop orders are flying. What makes it extra challenging is some retailers like Amazon will punish you if you don’t fulfill orders in time.  

When we were doing fulfillment on our own, we prioritized Amazon orders so we wouldn’t be penalized. So while we were making our Amazon customers happy, customers that ordered from our website orders were unsatisfied. With ShipBob, we can ensure all customers, regardless of the channel they ordered from, are getting their orders on time. 

“TikTok Shop is a very new channel for us. In the last couple of weeks, it has gone berserk in the UK. We’ve probably 100x’d our orders on TikTok but have been working closely with the ShipBob team on those orders. They’ve been able to rapidly scale up staff to get orders out. We’re hitting the 2-day dispatch target, which is good, because then we get a badge on TikTok Shop which helps us sell even more.” 

– Michael Harper, Co-Founder, and Sean Togher, Finance Director at CRIMPiT

We’re making a big push in the US to grow our presence there. We’re looking forward to getting ShipBob’s support as we continue to grow. 

CRIMPiT’s team at ShipBob

Sam Ford

Sam is the Account Executive who helped CRIMPiT get started with ShipBob. 

Sergio Estevez

Sergio is the Implementation Specialist who onboarded CRIMPiT to ShipBob. 

Rachel Parkinson

Rachel is the Merchant Success Manager who supports CRIMPiT.

Get started with ShipBob

Ready to leverage ShipBob’s global omnifulfillment platform for your ecommerce brand? Connect with our team to learn more and get started.

The post How CRIMPiT Saves 112 Hours/Week and 45% On Shipping Costs with ShipBob [Case Study] appeared first on ShipBob.

“Choosing ShipBob WMS to power our warehouse was the best decision I’ve ever made as a business owner. We have so many SKUs already, and we’re adding hundreds, maybe even thousands of SKUs every month, on top of growing order volumes.”

Tim Poyer, VP of Operations and Logistics at Elwood Clothing

Customer Profile

Based in Los Angeles, California, Elwood Clothing combines iconic fabrics, washes, and silhouettes to create classic, everyday wear that stands the test of time. Their unisex lines include hoodies, crew necks, T-shirts, sweatpants, and other wardrobe essentials – all inspired by authentic vintage design and detailing.  

Key metrics

• 100% growth YoY every year since 2020 
• $200,000 saved on shipping per year with ShipBob 
• 3,500+ SKUs 
• 70K orders/month fulfilled during peak with ShipBob WMS 

About Elwood Clothing

Elwood Clothing thinks everyone can look cool.  

When three business partners purchased Elwood from its previous owner in 2020, that was their mission: to create contemporary clothing that was wearable and stylish for everyone. 

The trio kept the name but pivoted the brand from fast-fashion to re-imaged streetwear that focused on vintage-inspired quality fabrics, with a core collection of affordable and timeless wardrobe staples.

Before long, Elwood’s sales started skyrocketing, and the brand has been growing 100% year-over-year ever since.  

We sat down with Tim Poyer, VP of Operations and Logistics at Elwood Clothing to discuss how ShipBob WMS has transformed their brand’s warehouse efficiency, cost-savings, and scalability.   

I thought my only option was outsourcing fulfillment and shipping completely, so I reached out to both ShipBob and one of their competitors. During my conversation with ShipBob, their team mentioned that that ShipBob actually offers its proprietary warehouse management software (WMS) as a standalone solution, so ecommerce brands can use it to power their own warehouses. 

I was thrilled! This meant that I could keep my existing warehouse facility, keep all my inventory where it was, and still optimize our warehouse operations. It was exactly what I was looking for.  

Getting hands-on onboarding in our warehouse for a flawless WMS transition

Implementing ShipBob’s WMS in our warehouse was so much easier than I expected, because ShipBob sent a representative out to our warehouse for a couple of weeks to essentially revamp our entire operation. We got new racking and equipment, and they showed us how to set up all our inventory storage locations, hardware, and software, including both their desktop and WMS application (ToolBob) for managers and the mobile app for pickers (MiniBob).  

“I couldn’t believe that ShipBob would actually send one of their team members out to our warehouse to be boots-on-the-ground and help us set up ShipBob WMS in our facility. I don’t know of any other provider that would do that. Usually, they show you the software, leave you to figure it out on your own, and tell you to reach out to support for questions. ShipBob was nothing like that – the onboarding was so hands-on, from beginning to end.” 

Tim Poyer, VP of Operations and Logistics at Elwood Clothing 

Most importantly, they didn’t leave until everything was right. It wasn’t like they had a deadline for finishing the setup, and if we didn’t meet it, we’d have to finish on our own – not at all. Instead, they took their time and made sure we were in a good place and were comfortable operating independently before they left. They never left us high and dry. 

Having someone right there with us to walk us through the whole implementation process in-person was amazing. We also had an Implementation Manager, Lacey, who helped coordinate all the onboarding and training for me and my team, which was awesome as well. Overall, we had so much support, and it really made the transition seamless.   

Optimizing picking through ShipBob WMS for peak efficiency 

ShipBob’s WMS has completely transformed our operations. It makes the receiving process very easy and straightforward, and the stowing tag system that’s built into the WMS has been so helpful. We also have a dedicated location for every SKU and corresponding barcodes that pickers scan to update inventory counts in the ShipBob dashboard in real time, which we never had when we were managing inventory through Shopify. Everything is so seamless now, even with thousands of SKUs in our portfolio.  

“Choosing ShipBob WMS to power our warehouse was the best decision I’ve ever made as a business owner. We have so many SKUs already, and we’re adding hundreds, maybe even thousands of SKUs every month, on top of growing order volumes. If we had kept using our old, patchworked approach to warehouse management and fulfillment, we would have been in a lot of trouble – we wouldn’t have been able to manage inventory or keep up with demand, let alone scale. ShipBob’s WMS allows us to do all of that. It’s been such a great solution for us.” 

Tim Poyer, VP of Operations and Logistics at Elwood Clothing 

Saving $200K with ShipBob’s carrier selection algorithm and logistics network 

We’re saving a lot of money on shipping thanks to ShipBob WMS. The software has the ability to leverage different carriers’ shipping rates against each other to give you the best rate for each order, both in terms of cost and transit time. This means we can automatically ship every order through the cheapest and fastest carrier option. 

We also get access to ShipBob Logistics, which includes ShipBob’s outbound sortation solution and has saved us time and money thanks to their economies of scale. We don’t have to sort DTC parcels manually by carrier anymore; all we have to do is label orders, and every day, ShipBob picks up gaylords of unsorted packages directly from our warehouse. That same day, ShipBob brings them back to one of their sortation facilities, where their automated sorters get each package in a gaylord for the right carrier, and then the carriers come pick them up for final-mile delivery. 

Because ShipBob has built out a large volume and density of outbound orders in the regions they operate in, carriers will come to their sites for pickups more frequently than what they’d do for a single brand. This means that our orders are getting picked up by carriers faster, which minimizes lead times. It also enables zone skipping, so we’re shipping orders from lower zones to save money while still getting orders to customers in a few days.  

“ShipBob Logistics has been great for us. Rather than having to sort every DTC package by carrier and service ourselves, everything goes into one bin and ShipBob picks it up, brings it to their facility, and sorts it there. It’s saved us enormous amounts of time and effort, and I don’t have to go back and forth with carriers all the time, or worry about whether they’ll have enough trucks, or if their trucks are too full, or if they’ll have to come back again to get another shipment. It’s been really great to hand off that aspect of logistics to ShipBob.” 

Tim Poyer, VP of Operations and Logistics at Elwood Clothing 

All in all, ShipBob’s saved us over a dollar per package, easily – and with us shipping out 200K orders in a year, that’s at least $200,000 that we get back on our bottom line.  

Sailing through BFCM and fulfilling massive order volumes with ease

One of the most valuable aspects of ShipBob WMS for our brand has been its ability to flex and scale with our order volumes – especially during peak season.  

This past peak, we were expecting a huge swell of orders, and brought on extra staff for fulfillment during BFCM. We were able to train them on ShipBob WMS really easily (it’s a very intuitive system), and in just a day or two, they were up to speed.  

We ended up doing 70K orders in just one month during peak season, and because we had ShipBob WMS in place, we were shipping orders out within days instead of what would have taken much longer previously. That’s kind of crazy to me, because we’re a small business; we have maybe 10 people on fulfillment, so the fact that ShipBob WMS enabled us to pick, pack, and ship that many orders so quickly is a testament to how well the system works.  

Looking forward to calls with ShipBob’s support team

Our support team at ShipBob has been just fantastic. I look forward to my calls with our account manager Martin every week. We’ve developed a great working relationship, and if any issues pop up, I immediately go to him and he helps me solve them.  

I also appreciate that ShipBob offers internal chat channels for merchants to use for smaller things. If I have a question, or a simpler ask, I can post it in that channel and get help really quickly. 

What’s next for Elwood Clothing 

We’ve seen tremendous growth over the past few years, in part because our logistics have been so smooth. Our product is amazing, and so is our marketing, so logistics were the last piece of the puzzle – and I always tell my business partners, “You do what you want to do. Don’t hold back, because of logistics or operations. I will find a way to kind of take care of it.” With ShipBob, I feel like I’ve been able to follow through on that promise, and we’ve been able to keep up with this rapid growth.  

Because we’ve scaled so quickly, I think Elwood is in a sweet spot where we have more breathing room to focus on other initiatives. We’re considering adopting ShipBob’s hybrid fulfilment solution, where we keep our in-house operations on the West Coast on ShipBob WMS but also outsource some of our fulfillment to ShipBob’s team at their fulfillment centers. Distributing inventory and fulfilling from other locations like the East Coast or Canada would reduce transit times and costs even more as we grow, so we’ll definitely be looking into that.  

But mainly, our goal is to maintain our current level of stellar service. We want to keep doing what we feel is right for our customers, keep price points fair, and keep creating and delivering quality style that everyone can enjoy. 

Elwood Clothing’s team at ShipBob

Sean Morris

Sean is the Account Executive who helped Elwood Clothing get started with ShipBob.

Lacey Elliot

Lacey is the Implementation Manager who onboarded Elwood Clothing. 

Martin Niemczewski

Martin is the Merchant Success Manager at ShipBob who supports Elwood Clothing. 

Get started with ShipBob

Interested in using ShipBob’s WMS in your own facility? Want to learn more about ShipBob’s hybrid fulfillment solution? Connect with a member of our team to get started.

The post How Elwood Clothing Saves $200K/Year and Manages Fulfillment for 3.5K+ SKUs Using ShipBob WMS [Case Study] appeared first on ShipBob.

Customer Profile

Named after its founder’s rescue dog, Pick Peanut is a UK-based pet supplement brand dedicated to bettering our furry friends’ health, one microbiome at a time. Its conscientiously-sourced probiotic products feature premium, natural ingredients designed to support your dog’s digestive health and eliminate itchy ears and skin for good. Pick Peanut also donates a portion of each purchase to the Soi Dog Foundation to support the rescue, medical treatment, and adoption of street pets in Thailand. 

Key metrics

• £1.5M in revenue since 2023   
• £1.50 per order saved on shipments from the UK to the EU 
• 50% cost-savings on fulfillment within the first month alone of ShipBob 
• 3x less expensive fulfillment since switching to ShipBob 

About Pick Peanut

When Ilya Andre’s beloved rescue dog Peanut started having health problems, he did what any good owner would do and started looking for a cure.  

Ilya soon discovered the world of pet supplements and found that probiotics did the trick for Peanut. He quicky realized that, while there seemed to be a lot of false claims and poorly-created products out there, there was also a growing demand for good, thoughtfully-sourced pet supplements; and, entrepreneur that he was, he saw the opportunity.  

Since it first launched as a simple probiotic supplement line, Pick Peanut has shipped over 1.5 million orders and expanded its product line to include anti-itch products and shampoos – all in just two years.  

We sat down with Ilya Andre, Founder and Director of Pick Peanut, to discuss why the brand switched to ShipBob, and how it’s saved them money while improving their customer experience.  

Ditching our old 3PL after surprise costs, broken promises, and shipping issues 

As told to ShipBob by Ilya Andre, Founder and Director of Pick Peanut.  

The rates may have been better for the 3PL, but the new carrier’s service was awful for our business. It caused tons of issues for our customers, and the actual ticket management of all those issues became a huge slog for our customer service team, taking up so much of their time. Worse yet, hardly any of those issues were getting resolved – the 3PL would chalk it up to the carrier, so we’d have to file a claim with the carrier (which would never go anywhere, in my experience). Maybe one out of ten tickets would actually get addressed.  

We ended up with a huge backlog of shipping problems to fix, and it started really impacting our customers. They would leave reviews praising the product, but expressing dissatisfaction with the delivery experience. That’s when I knew I had to find another fulfillment provider – our old 3PL was hurting our business, and we needed a partner that would help it thrive.   

Onboarding to ShipBob seamlessly 

Onboarding with ShipBob was incredibly smooth, and the ShipBob dashboard was super easy to adopt, too. I like that it’s simple – simple enough for pretty much anybody to be able to hop in and figure out. Because it’s so intuitive to navigate, we’re able to train people to use it very quickly, and the analytics and data it displays are quite comprehensive. 

“As soon as ShipBob got ahold of our inventory (after our old 3PL held our inventory hostage for a huge cancellation fee), all our stock was moved and orders were getting fulfilled in literally two days. It was amazing how everything was processed so quickly! Any kinks were eliminated almost instantly, and no problems persisted. Switching to ShipBob has been so much better for our business.” 

Ilya Andre, Founder and Director of Pick Peanut 

Saving 50% on fulfillment in just one month with ShipBob’s transparent pricing and partnership network 

ShipBob’s pricing has been so much better than our previous partner’s; after switching to ShipBob, we halved our fulfilment costs in just one month. On top of that, everything else has improved – customer satisfaction with shipping has increased significantly, and there are no issues with delivery. It’s not even a consideration for us anymore. ShipBob’s order accuracy and their ability to negotiate with carriers on our behalf has saved us so much time.  

“When we ran the numbers, on paper, our old 3PL and ShipBob came out about even in terms of pricing. But our previous 3PL sprang all these extra little costs and fees on us, and they ended up being far more expensive. ShipBob, on the other hand, gave us transparent pricing, and our invoices have been very true to their initial quotes. Cost-wise, we saved 50% in our first month alone with ShipBob.” 

Ilya Andre, Founder and Director of Pick Peanut  

We’re also saving a lot of money on international shipments thanks to ShipBob’s partnership network within the broader ecosystem.  

We ship to a lot of customers across the EU, which means our business needs an Import One Stop Shop (IOSS) number in order to streamline our VAT reporting and payment. Our old 3PL initially said that we could use their IOSS number for the purpose of efficiency, but then they surprised us by charging an extra £1.50 per order to do it. That’s about 25% of the cost of some of our fulfilment, and across hundreds of shipments, it adds up quick!  

Our experience with ShipBob was completely different. ShipBob immediately put us in touch with their partner Avask, which serves as our VAT compliance expert. We were able to set up an IOSS within two weeks, and we’ve been shipping to the EU cost-effectively ever since.  

Achieving tireless support that solves issues fast 

All the support we’ve received from ShipBob has been so fast, so efficient, and so personal. There’s a level of care that we don’t see with suppliers and other service partners we work with that we get from ShipBob, with detailed effort always being put into fixing any problems that come up.  

For example, we had a brief issue with EU customers having to pay customs duties even though we’re on IOSS, and we couldn’t figure out what was causing it because everything was going through fine on our end. Our account manager jumped right on it and worked tirelessly to figure it out, and was able to solve the problem. ShipBob’s support team is not only attentive, but also extremely persistent, and I don’t think we’ve had a single problem that’s not been addressed almost immediately. 

What’s next for Pick Peanut 

With ShipBob handling our fulfillment seamlessly, we have more time to focus on other priorities that will help us scale our business, like product development. We’ve got a few new products planned, and we’re excited to launch those and bundle them with our other products for an even better value. Eventually, we want to create more products that help with more niche problems for pets, and expand our business that way. 

We’re scaling as fast as we can in the UK, but another area of focus is scaling the same offers across the world. Right now, we’re testing different international markets to see which are best for us and putting together a plan to grow globally, as well as working on getting stock into ShipBob’s fulfillment center in the EU. There’s a huge market in Europe and we’ve already found that quite a few countries are profitable over time, so we’d love to continue to lean into those opportunities – and for ShipBob to help us do it! 

Our goal is to scale to £1M a month in revenue by the end of the year. It’s a big goal – especially considering we donate a portion of each order’s revenue to animal charities and shelters – but with the right partners and the right priorities, anything’s possible for us. 

Pick Peanut’s team at ShipBob

Matt Keen

Matt is the Account Executive who helped Pick Peanut get started with ShipBob.

Sergio Estevez

Sergio is the Implementation Manager who onboarded Pick Peanut to ShipBob. 

Kathryn Mileham

Kathryn is the Merchant Success Manager at ShipBob who supports Pick Peanut. 

Get started with ShipBob

Want to improve your ecommerce fulfillment strategy and scale your business? Discover if ShipBob is the right fit for your brand and request a fulfillment quote below.

The post How UK-Based Brand Pick Peanut Achieves 3X Cost Savings on Fulfillment After Switching to ShipBob [Case Study] appeared first on ShipBob.

Customer Profile

Aroma360 is the leading scent marketing and aromachology brand that creates luxury fragrances for homes and businesses. Crafted with uncompromisingly high-quality oils that are healthy and safe for all (including pets and children), Aroma360’s 90+ signature scents create aromatic sanctuaries that promote wellness and evoke each space’s desired ambiance and image. Their clients span over 22 countries, and include notable luxury brands such as Lexus®, Ritz Carlton®, Four Seasons®, Ferrari®, and more.   

Key metrics

• $6/order on average saved on international shipments with ShipBob 
• 140,000 monthly orders shipped 
• 3 ShipBob warehouses used in 2 countries 
• 20,000 orders received in 1 day after a QVC TV feature, fulfilled by ShipBob    
• 88% reduction in international shipping speed (from 25 days to 3 days)  
• 22 brick-and-mortar retail stores and counting 

About Aroma360

When Benzion Aboud’s girlfriend asked him if she could use a corner of his 20,000 sq-ft. warehouse space to start a business, he had no idea that it would become one of the world’s leading luxury fragrance brands.  

It started with just 3 salespeople cold-calling doctors’ offices and spas, pitching the owners on the business’s unique fragrances and scenting machines. Four years later, when Benzion’s original company was acquired, he decided to go all in on the fledgling scent brand—moving to Miami, establishing a retail store, and opening a small ecommerce shop.  

It grew steadily from there—but when the COVID-19 pandemic drove everyone inside and to invest in their living spaces, Aroma360’s growth took off like a shot. They built a second website (Hotel Collection), expanded even farther into B2B channels, and partnered with some of the most widely known and respected luxury brands to create signature scents that their customers can’t get enough of. 

Since then, Aroma360 has scaled into a multi-million-dollar brand and shipped millions of orders to businesses and consumers alike. We sat down with Rachel Tannenholz, President, and Melissa Mosheim, Director of Logistics at Aroma360, to discuss how outsourcing fulfillment to ShipBob has enabled them to save money, cut shipping times, and achieve customization at scale seamlessly.  

Tapping into ShipBob’s WMS and fulfillment centers to scale 

As told to ShipBob by Rachel Tannenholz, President, and Melissa Mosheim, Director of Logistics at Aroma360. 

Prior to partnering with ShipBob, our business was much smaller than it is now, so it made sense to fulfill and ship all our orders out of our warehouse in Miami. But as our growth kicked into hyper speed, we got to a point where we just didn’t have any more storage or fulfillment capacity.

We had to make a decision: was opening another facility in Miami, staffing it, and doing everything ourselves worth it? It really wasn’t, so we started looking for an expert partner that could work in tandem with our existing warehouse and help us expand by taking the bulk of logistics off our plate.  

“Our business’s core strength is marketing; we’re not experts in logistics, so we knew that would never be our internal competitive advantage. So why not outsource logistics to the best people in the industry, who know what they’re doing, and focus our energy on what we’re great at? By partnering with ShipBob, we’re doing just that – and it gives us the time and resources we need to grow our brand and revenue.”

Rachel Tannenholz, President of Aroma360 

ShipBob’s hybrid fulfillment solution – which allows us to simultaneously outsource fulfillment to three of ShipBob’s fulfillment centers and use ShipBob’s warehouse management system (WMS) to power operations in our Miami warehouse – turned out to be just what we needed. It gave us the inventory storage and operational capacity we needed to keep up with our growing order volume, and since all of ShipBob’s warehouses run on the same WMS we’re using in our facility, we still achieved the unified fulfillment experience we required.  

Integrating ShipBob’s WMS into our Miami warehouse has really helped our in-house business on so many levels. It did wonders for our inventory accuracy – having a system that would decrement inventory in real-time based on shipments gave us a lot more insight into our inventory movement and made our inventory counts in different fulfillment stages much more reliable.  

Before ShipBob, we used to do a lot of that tracking and updating manually and it was a lot more work for our team as well, so automating everything through ShipBob’s WMS has been very helpful. Also, with the amount of sales volume that we drive, we have to nail our inventory tracking across the entire supply chain. 

Saving $6/order and cutting transit times by 88% from distributing inventory across ShipBob’s network 

Shipping used to be very expensive for us, but it’s obviously a huge part of the customer experience and not just converting the first sale, but repeat purchases too. No shopper wants to pay a ton of money in shipping, and since our main focus is always on putting the customer first and making sure they have a fantastic buying experience, we needed a fulfillment partner that aligned with our brand and could deliver cost-savings while keeping shipping fast. 

With ShipBob’s Inventory Placement Program (IPP), we’ve saved so much money by distributing inventory strategically across ShipBob’s network instead of only shipping from our US warehouse. We’ll talk about IPP again, but right now we’re currently leveraging three of ShipBob’s fulfillment centers, including two in different regions of the US from our warehouse and one in the UK.

Shipping to UK customers from a facility within the UK saves us $6 per shipment on average, which is huge! England is a big market for us, so those per-order cost-savings really add up, and our international customers are getting a much faster and less expensive delivery thanks to ShipBob’s global presence.  

“Distributing inventory across the world with ShipBob also drastically cut our transit times. When we were only shipping from our Miami, FL warehouse, it would take us 25 days to deliver an order to a customer in the EU, while using ShipBob’s UK fulfillment center, it takes only 3 days. That’s an 88% reduction in shipping time for those international customers!”

Rachel Tannenholz, President of Aroma360 

Back to ShipBob’s Inventory Placement Program, it’s allowed us to much more easily and intelligently allocate and distribute our inventory across our ShipBob fulfillment centers without having to spend more time or hire more people. Between these additional facilities and our Miami warehouse, we can ship to basically any customer in the US and get their order to them quickly and inexpensively. We continue to see our average transit time decrease, and it will only get lower over time.    

With ShipBob, everything between our platform and our retailers’ is connected, and if our partners see a hiccup on their end, it’s always really easy to problem-solve and troubleshoot. It’s a very efficient system overall.  

“We recently did a TV promotional drop for QVC in December, and we received 20,000 orders in a single day. When we do that kind of volume in such a short amount of time, I don’t even know how we would possibly staff up to process those orders all by ourselves. It would take months and months of planning, but with ShipBob, it got done so quickly — it only took 2 days to get all the orders shipped — and that was during peak season, too. It was seamless.

ShipBob worked with us incredibly well and handled the end-to-end process to make sure everything worked out. Just having those capabilities and being able to handle demand spikes like that—especially for retail dropshipping orders—has been phenomenal.”

Rachel Tannenholz, President of Aroma360 

Customizing orders with a team that knows our products & business 

“Our business is complicated – we have a wide variety of products, and we do a lot of customization – but ShipBob’s team has done an amazing job at learning our business, and the technology that drives ShipBob’s packing process ensures that every order gets fulfilled to our particular specifications.”

Melissa Mosheim, Director of Aroma360 

When we go onsite to one of ShipBob’s fulfillment centers, the packers know our products so well, because ShipBob’s step-by-step packing flow shows them just what to do. That way, they know exactly which dividers go with which candles, which size box each combination of products goes in, and how to package it correctly. It even includes GIFs that show packers precisely how to do it! It’s a spectacular level of service that only comes from combining automative technology with people that really understand our business.

Having ShipBob fulfill subscription orders for consistent, seamless service 

We currently ship around an average of 140K orders a month between our sales channels, but a lot of that includes our subscription orders through Recharge. Our customers are extremely loyal, so our subscription volume consistently grows every month—and we rely on ShipBob to fulfill all of them. 

Outsourcing subscription volume to ShipBob allowed our Miami warehousing team to focus on more VIP clientele, and ShipBob has never missed a beat. Their close partnership with Recharge and focus on operations has helped ShipBob maintain a 99% SLA accuracy consistently. We’ve never had to worry about accuracy with ShipBob.  

Achieving round-the-clock support from ShipBob’s all-star team 

The level of support we’ve received from ShipBob’s account management team has honestly been amazing. For the past two years, we’ve had an all-star team; they go above and beyond for us. 

We never stop running our business, and I know I can call our MSM and they’ll answer, looping in the tech team to troubleshoot anything. They’ve been incredible, and they truly understand our business and our needs.   

What’s next for Aroma360 

We’re focusing on two main growth initiatives in the near future: expanding our retail presence and expanding internationally.  

Our retail locations have been super successful—in our industry, people really like to smell a scent before they buy it, so being able to offer that opportunity in person is a huge conversion lever for us. The brand awareness is also amazing; every time we open a location in a certain area, it actually drives a lot more sales to our website. We have about 22 stores right now, and we only plan on growing from there.  

We’re also continuing to grow globally and launch our business in new markets. We’ve found niches in Dubai and London, and Canada is a huge market for us, so there’s a lot of opportunity for expansion in those countries and beyond.  

And, as always, we’re continuously expanding our product line. Our customers are extremely loyal, and when they find a scent they like, they’ll want it in every form (perfume, candles, room sprays, etc.). So, we’re always innovating to keep up with our consumers and bring them new, exciting fragrances to explore—and always using the most high-quality oils in the process. We will never compromise on quality; our customers deserve the best, and we’re thrilled to deliver it. 

Aroma360’s team at ShipBob

Makenna Bell

Makenna is the Merchant Success Manager at ShipBob who supports Aroma360.

Dhruv Saxena

Dhruv is the Co-Founder and CEO of ShipBob, and serves as the Executive Sponsor for Aroma360. 

Get started with ShipBob

Want to improve your ecommerce fulfillment strategy and scale your business? Discover if ShipBob is the right fit for your brand and request a fulfillment quote below.

The post How Aroma360 Saves $6/Order and Cut Shipping Times by 88% by Leveraging ShipBob’s Global Network [Case Study] appeared first on ShipBob.

Customer Profile

Operated by a wife-and-husband team Kristen Pumphrey and Thomas Neuberger, P.F. Candle Co. is a unisex candle and fragrance brand that is dedicated to elevating the home space at an accessible price point. P.F. Candle Co.’s products are made in-house at their studio in Los Angeles, California. 

Key metrics

• 2 ShipBob fulfillment centers 
• 3 brick-and-mortar P.F. Candle Co. stores 
• 5 sales channels  
• 4.96 ecomm CSAT score 
• 6+ retail partnerships 
• 14 countries with wholesale P.F. Candle Co. stockists 
• 5 days in transit saved by using ShipBob’s Inventory Placement Program 

About P.F. Candle Co.

P.F. Candle Co. founder, Kristen Pumphrey, began selling candles on the craft fair circuit in Austin, TX in 2008 after she identified a lack of male-focused and unisex fragrances on the market. The brand later moved their studio to Los Angeles, CA in 2011. 

With unique scents like Patchouli Sweetgrass and Wild Herb Tonic, P.F Candle Co. became the antithesis of mainstream candle companies of the time. The brand wanted to create products for everybody and every home, and prioritize fragrances that aren’t overpowering, but become a part of the home’s design and atmosphere.  

In 2013, the brand secured a partnership with West Elm, which led to massive growth. Now, customers can find P.F. Candle Co. at retailers like Urban Outfitters and Grove Collaborative. In addition to the B2B market, P.F. Candle Co. prioritizes their DTC business. After fulfilling their own orders, they decided to outsource fulfillment to an expert fulfillment provider that could meet needs and scale with them. 

Learn how partnering with ShipBob for order fulfillment has helped P.F. Candle Co. reduce costs, improve their customer experience, and stay true to their brand ethos. 

Finding a fulfillment partner that aligned with our priorities after working with a 3PL that fell short on expectations 

As told to ShipBob by Lizzie Vance, Sales Director at P.F. Candle Co. 

P.F. Candle Co. is independently owned and operated by our owners. As we’ve grown, we’ve maintained a DIY ethos which has applied to every part of the business, including our order fulfillment.  

Up until 2020, we fulfilled orders ourselves from our studio that was part office and part production, inventory, fulfillment, and storage. Because everything was under one roof, it really limited our ability to grow production lines and other aspects of our business.  

But the linchpin for us outsourcing fulfillment was the COVID-19 pandemic. Our sales had grown a lot because people were at home enjoying candles and home fragrance. That year was a huge inflection point for us, and we ultimately decided it was time to outsource the fulfillment. Working with a partner would give us more space back in our warehouse for production and allow us to scale more seamlessly. 

At first, we worked with a 3PL based in Los Angeles. We’re grateful for our time with them because they helped us keep our business going during the pandemic. But as we continued our relationship with them, we became more aware of what our needs and expectations were for a fulfillment partner. Eventually our standards became elevated to a level they couldn’t meet, and we outgrew that partnership.  

In 2022 I began vetting new fulfillment providers. After speaking with several companies, we determined ShipBob was the best fit for us because everything was presented so seamlessly. ShipBob was exactly what we needed. It was very apparent that efficiency and transparency are core functionalities at the company.  

“We needed a partner who would be able to take on the fulfillment side of the business and scale it, while truly being a partner and communicating with us. That’s been the case the entire time we’ve been working with ShipBob. Fulfillment is so near and dear to our hearts because we did it for so long, and we’re very satisfied with how ShipBob has been handling it for us.” 

Lizzie Vance, Sales Director at P.F. Candle Co.

Increasing conversions with customizable gift options at checkout and ensuring quality fulfillment for a pleasant unboxing with ShipBob 

But there are less exciting but very practical parts of customization that ShipBob also helps with. As a home fragrance brand, many of our products are made of glass and the vessels are breakable and heavy. That makes shipping and logistics a bit more complicated than throwing a product in a polybag and sending it out.  

Through ShipBob’s technology, we’re able to customize how we want them to pack and ship our candles versus our incense versus an order that has both. Setting up these parameters lets them automate packaging selection and helps us consistently deliver candles that are undamaged according to our standards. 

I’ve gotten the opportunity to visit ShipBob’s Moreno Valley, California fulfillment center twice now. The first time was impressive, but the second time I visited a few years later I was blown away. There were new automation updates that improved efficiency, advancements to the tech that drives operations, and logistics updates to ensure accuracy throughout the fulfillment process. Watching ShipBob team members pack our orders gave me so much confidence that the tools being used for customization in the dashboard are literally translated into real-life packing and fulfillment.  

Evolving our business and streamlining operations, enabled by ShipBob’s foolproof solution 

Partnering with ShipBob has afforded us many benefits.  

First and foremost, outsourcing fulfillment allowed us to redesign the layout and functionality of our warehouse. Because we manufacture our products in-house, it’s crucial we make sure that every square inch of our warehouse is being used efficiently. Outsourcing our fulfillment to ShipBob meant we were able to move our finished inventory out of that area, which gave us more physical space to evolve our product line.  

For example, because fulfillment moved out-of-house, valuable production space was made available so that we could develop and produce a Hand & Body Wash line. Without a dedicated space for this production, we wouldn’t have been able to bring the line to life! 

“The ease of how ShipBob functions allows us to move our minds away from the operational side of things. Their easy-to-use technology allows us to effortlessly use the platform so we can focus on sales strategy. Plus, ShipBob helps us deliver an impeccable customer experience thanks to their Customization Suite and quick shipping from their strategically placed fulfillment centers.” 

Lizzie Vance, Sales Director at P.F. Candle Co.  

Because we manufacture our products in-house and work across multiple branches, we utilize an ERP platform to track materials, inventory, and sales orders. This can complicate our connection from the ERP to Shopify and beyond. 

However, once everything flows into the ShipBob dashboard, the complications melt away. Using the ShipBob dashboard is easy and intuitive. When we have new team members join, training is super quick and clear. There’s no learning curve to using ShipBob. Once you get accustomed to the tools within the dashboard, there are no limitations or unnecessary complications.  

“I don’t want to diminish the technology by calling it dummy-proof, but the ShipBob platform really is that simple to use. It allows us to get to work without having to reach out for help or overthink something that’s available to us.” 

Lizzie Vance, Sales Director at P.F. Candle Co.

Achieving “Amazon fast” shipping speeds and reducing costs with ShipBob’s Inventory Placement Program 

Moving to ShipBob’s Inventory Placement Program (IPP) and having them manage multi-location inventory process for us has been huge. 

As a self-funded company, driving profitability is a top priority. We couldn’t deny the numbers that were being presented to us about IPP. The cost savings, the reduction in transit time, the improvement to the customer experience – it was too good to pass up.  

So ahead of the 2023 holiday season we onboarded with IPP and added a new fulfillment center to the mix for a bi-coastal footprint that ShipBob helps us replenish. It’s only been a successful endeavor since then.  

“Before IPP, we were only shipping from California. That meant a customer in New York had a transit time of 7 days. Now that we’re shipping from the Northeast with IPP, we’re seeing just 2 to 3 days in transit. And that rarely even increases during the holidays.” 

Lizzie Vance, Sales Director at P.F. Candle Co.

In a world where independent businesses are having to compete against ecommerce behemoths like Amazon, being able to offer competitive shipping rates and very quick shipping times with ShipBob allows us to be on the same playing field, rather than some outlier struggling for customer attention.  

We’ve had customers reach out with surprise that their order has arrived so quickly. I remember someone saying, ‘Wow, that was Amazon-fast,’ which I’ll take as a compliment. 

On top of cost savings and fast shipping, we’ve been able to take a more hands-off approach to fulfillment and inventory distribution. We don’t have to be super involved in the day-to-day details and coordination, which is very helpful for our team.  

“IPP works overwhelmingly well. It’s efficient, seamless, and super automated. When you combine that with the fast, personal customer support ShipBob provides us with, it allows us to have full confidence that things are running well.”  

Lizzie Vance, Sales Director at P.F. Candle Co.

Feeling prioritized as a customer from a partner that cares about our products, growth, and profitability 

The customer service and communication we’ve received from ShipBob has been really excellent. We enjoy the partnership we have with ShipBob and they really seem to prioritize P.F. Candle Co. as a customer. If there are any hitches, our Merchant Success Manager, Andrew, is always on top of it. He works so urgently, and we always feel like he keeps us top of mind. 

“As an independent, self-funded business, fluctuations in the market can make turning a profit really tight. We work very hard to grow our sales, but not every period sees major growth, especially now as customers are watching their dollars. 

ShipBob always supports us and lets us know that they’re here to scale with us during the times of explosive growth, and at the same time, they support us and share various opportunities for reducing costs.”

Lizzie Vance, Sales Director at P.F. Candle Co.

For example, they continued to encourage us to join IPP when we felt hesitant about onboarding a new process and ultimately convinced us to commit so that we could move our product closer to our customers and ensure we improved the customer experience while saving time and money.  

While some brands have been seeing tremendous growth year over year, that’s not always going to be the case. We’re glad to have ShipBob as a partner that’s with us during the good and the bad. That has been really important to us. 

What’s next for P.F. Candle Co. 

We were excited to initially partner with ShipBob years ago using vendor Terms of Service that were and still are clear and competitive, and as our partnership has evolved we’re now moving to a long-term partnership with terms that are specific to our brand and offer a mutually beneficial relationship that I’m looking forward to. 

We have some exciting holiday launches and collaborations coming up. We’ve beefed up our development calendar for the end of the year, so I’m sitting on the edge of my seat waiting for those products to come to life. I know our production warehouse is going to smell amazing! 

Plus, partnering with ShipBob frees up my time, which allows me to work on more strategic projects, like potentially opening more brick-and-mortar P.F. Candle Co. stores. 

P.F. Candle Co.’s team at ShipBob

Cole Schubert

Cole is the Account Executive who helped P.F. Candle Co. get started with ShipBob. 

Andrew Costello

Andrew is the Merchant Success Manager who supports P.F. Candle Co.

Anthony Watson

Anthony is the Vice President, Strategic Projects at ShipBob, and serves as the Executive Sponsor for P.F. Candle Co. 

Get started with ShipBob

Connect with our team to learn how ShipBob can help your brand succeed.

The post How P.F. Candle Co. Improved CX & Reduced Transit Times by 71% With ShipBob’s Inventory Placement Program [Case Study]  appeared first on ShipBob.

Key metrics

About NutriPaw

Outgrowing self-fulfillment

Finding a partner, not just a fulfillment service

Trusting in a track record of excellence

Scaling order volume 10x in 3 years with ShipBob 

Leveraging Shipbob’s global fulfillment network to reach new customers 

Building customer loyalty and increasing LTV through quality fulfilment 

Using ShipBob’s FBA Prep solution to minimize lead times for Amazon orders 

What’s next for NutriPaw?

NutriPaw’s team at ShipBob

Learn how healthy dog treat brand NutriPaw found the true partnership they wanted in ShipBob.  

“Fulfillment is one of the areas that we were super keen to outsource to a partner who’s been doing it for a while and knows how it’s done. We can trust ShipBob to support and handle fulfillment for us, so that we can focus on the strategic side of our business, helping us grow and develop much faster.”

– Adelina Zotta, Co-Founder of NutriPaw

Customer Profile

NutriPaw is on a mission to change the lives of 1 million pets by 2025 through offering natural, tasty remedies to everyday issues. Founded in late 2020, the London-based company creates dog treats that are specially designed to address common canine conditions, including stress, allergies, and hip and joint issues. Each of their 4 product varieties are made from all-natural, high-quality ingredients, and are designed to help your pets to live healthier, happier lives.

Key metrics

• 12 3PLs considered 
• 10X’d order volume in 3 years since starting with ShipBob 
• 30k orders shipped per month on average 
• 2 ShipBob fulfillment centers in the UK and the Netherlands
• Winners of Forbes 30 Under 30 Europe – Retail & Ecommerce in 2023

About NutriPaw

While COVID might have kept us from our loved ones, it only brought us closer to our pets. 

As global quarantines forced humanity to turn inward in search of companionship, millions of new pets were adopted and the pet supplies industry experienced an unprecedented boom in growth. 

Londoners Adelina Zotta and Connor Westby noticed the surge, and knew it was an opportunity they couldn’t miss. 

The two had wanted to start an ecommerce business together for some time, but were passionate about building a brand that positively impacted both humans and animals, rather than becoming just another pet supplies vendor. 

With the market widening and humans and animals alike in need of help, the timing was perfect.

Together, Connor and Adelina founded NutriPaw: a brand specifically designed to naturally address common canine health issues through delicious herbal dog treats. 

After introducing their first product designed to calm anxious dogs, they quickly released other treat varieties, including allergy-fighting, hip and joint wellness, and multi-action. Since then, NutriPaw has only continued to grow their product catalog, their order volume, and their global presence, with ShipBob as their fulfillment partner every step of the way.

We sat down with Adelina Zotta and Connor Westby to discuss outgrowing self-fulfillment, must-haves in a 3PL partnership, and getting started with ShipBob’s Manchester, UK fulfillment center.

Outgrowing self-fulfillment

As told to ShipBob by Adelina Zotta and Connor Westby, co-founders of NutriPaw. 

Since self fulfilling orders from our launch over a year ago, we reached a point where it became completely unsustainable for us to continue doing so. 

Our order volume has grown immensely since we started the business, to where fulfillment doesn’t leave time for us doing anything else.

At the scale we’re starting to operate at, keeping everything in-house would mean that we would be picking and packing orders all day!

We have even bigger ambitions for our business going forward, including launching new products and increasing stock. So we wanted to free up our time to focus on growing our business, and knew it was time to outsource fulfillment to experts.

“It was incredibly important to us to find a 3PL with which we could form a true partnership — not just another traditional vendor-client relationship. We wanted a partner that really understood what was important to us as a business, and that would be willing to go the extra mile to meet our needs.”

– Adelina Zotta, Co-Founder of NutriPaw

Finding a partner, not just a fulfillment service

I spoke to 12 different fulfillment companies of all shapes and sizes — but our conversation with our ShipBob representative was by far the best.

Out of everyone that we had spoken to, our conversations with him felt the most like a real partnership. 

He was extremely responsive, made sure to close the loop with us on all the questions we had, and guided us through optimal packaging decisions.

He even helped coordinate the move of our products from London to ShipBob’s Manchester fulfillment center!  

Altogether, ShipBob was able to provide us with the bespoke solution that we were looking for, and a sense of partnership we just couldn’t find anywhere else.

“One of our must-haves for a fulfillment solution was partnership. We wanted to partner with a 3PL that would be kind of like us: positive, relaxed, but also reliable. We really wanted a provider with whom we could form a relationship, where it wouldn’t just be based on numbers — and we found that with ShipBob.”

Adelina Zotta, Co-Founder of NutriPaw

Trusting in a track record of excellence

The UK is our home base, and all the customers we ship to are in the UK. We spoke to some classical, British-owned fulfillment companies in our search, but ShipBob turned out to be perfect for us. 

We had no concerns about ShipBob’s HQ being in the US — if anything, it was more of a positive!

ShipBob has done incredibly well in the US, and their track record reassured us that we can grow together with ShipBob as it ramps up its international operations. 

“ShipBob absolutely smashed it in the US! Because ShipBob has done very well in the US, we’re confident that it will do great over here with us as well.”

– Adelina Zotta & Connor Westby, Co-Founders of NutriPaw

As we got ready to launch with ShipBob, our implementation specialist made the onboarding process very simple and understandable.

It’s been super easy to log in to our dashboard and check on orders, too — there’s clearly been a lot of development that’s gone into making it such a smooth transition process. 

Getting stock to the Manchester fulfillment center has been smooth as well, thanks to ShipBob’s flexible receiving process and warehouse receiving orders, or WROs.

We don’t always know exactly when our inventory shipments will arrive from our suppliers, and other 3PLs told us they would reject our shipments if they didn’t arrive on a certain time and date. 

ShipBob is a lot more flexible because of their technology, and our representative helped explain how receiving works, which was a big plus.

Scaling order volume 10x in 3 years with ShipBob 

Since launching with ShipBob in February of 2022, NutriPaw’s growth has skyrocketed! We 10X’d our order volume, and now we’re regularly shipping over 30K orders per month, with even more during peak seasons – and that’s just counting our domestically shipped orders. 

We’ve also grown our product catalog and our brand recognition. Adelina and I were even winners of Forbes 30 Under 30 Europe for Retail & Ecommerce in 2023! It’s all been a bit of a whirlwind, and ShipBob’s partnership has been critical to achieving and supporting this scale.  

Leveraging ShipBob’s global fulfillment network to reach new customers 

After getting started in the UK, one of our biggest growth drivers has been entering new markets – especially those in Europe and the EU – which we’ve been able to do thanks to ShipBob’s global fulfillment network.  

We started storing inventory and fulfilling orders from ShipBob’s fulfillment center in the Netherlands about a year into our partnership, and it was a gamechanger. Getting set up in that facility was a very easy process, and the order volume scaled really quickly – we regularly see 4k shipments per month coming through that facility, which has been really good for the business.  

Expanding to ShipBob’s Netherlands fulfillment center also improved our shipping times for international customers. It’s been fantastic to scale our order volume and reach new customers without having any issues with increased lead times or delivery times, and we get significantly fewer “where is my order” inquiries from customers outside of the UK, especially those in Ireland. Ireland is our second biggest market in the EU, so the fact that ShipBob helps us provide a faster, smoother delivery experience for those customers is so valuable and helps us capture more revenue.  

Building customer loyalty and increasing LTV through quality fulfilment 

Another key growth lever for ecommerce brands is selling more products to the same customers – and to do that, you need a fulfillment and logistics partner that delivers the fast, accurate fulfillment that customers expect.  

ShipBob has been that partner for us. They’re able to receive our products in their fulfillment centers quickly and effectively, making sure that every unit is sorted in the correct place to prevent mispicks in the fulfillment process.  

A lot of our products are similar to each other, which could make picking tricky – but ShipBob’s system has built-in checks and balances that make sure that the right new products are getting out to the right customers. This not only minimizes errors and potential complaints, but also results a better customer experience that encourages them to repurchase from us.  

Using ShipBob’s FBA Prep solution to minimize lead times for Amazon orders 

We leverage ShipBob’s FBA Prep solution to prepare shipments of our products to Amazon, who handles our Prime orders. We keep our Amazon stock fairly lean, so having an expert partner like ShipBob, who acts as a central logistics hub, to turn FBA Prep orders around quickly for us and keep lead times down is super helpful. I know that I can submit an FBA Prep order and it will be packed and collected the same week – it’s been a huge relief.  

What’s next for NutriPaw?

With fulfillment and shipping outsourced to ShipBob, we can finally focus on expanding our product offering to better capture our customer needs. We try and launch at least one new product every quarter, so we’re constantly innovating and adding new health formulas to our catalog.  

Given how successful our initial expansion into ShipBob’s Netherlands facility has been with our best-selling SKUs, we’re also working on getting all of our SKUs into that fulfillment center, and potentially looking to expand into more markets as we keep scaling.  

The opportunity is really endless — and with ShipBob as our trusted partner, we’ll be able to keep helping the tons of dogs in the UK, and even eventually pets all over the world!

NutriPaw’s team at ShipBob

Jordan Altamuro

Jordan is the Implementation Consultant who onboarded NutriPaw to ShipBob.

Carlos Cardo Alcalde

Carlos is the Merchant Success Manager at ShipBob who supports NutriPaw. 

Get in touch with ShipBob

Fill out the form below to learn how ShipBob’s ecommerce fulfillment services and technology can help your business, discover if we’re a mutual fit, and get a pricing quote.

The post Why London-Based NutriPaw Chose ShipBob Over 12 UK Fulfillment Solutions [Case Study] appeared first on ShipBob.

Key metrics

About EZ Bombs

Pivoting from fulfilling 100k orders per month ourselves, to leveraging a fulfillment expert 

Eliminating labor planning and gaining time back to focus on strategic projects that drive growth 

Having a frictionless 3PL onboarding and consequently crushing peak season 

Having confidence that ShipBob can manage our marketplace orders when volume spikes  

Going from a fulfillment team of 15 to 2 and saving 900 hours per week with ShipBob 

What’s next for EZ Bombs 

EZ Bombs’ team at ShipBob

Partner with ShipBob

Learn how seasoning company EZ Bombs outsourced fulfillment to ShipBob to save time and focus on more strategic projects in order to accelerate their growth.

Customer Profile

EZ Bombs was started by Tina Castaneda and her family in 2022. They sell packaged spices in the form of a compressed ball, or “bomb,” so consumers can make easy and delicious Mexican meals at home with just using a pot, water, and their meat of choice. EZ Bombs offers classic flavored bombs like birria, pozole, tinga, and turkey.   

Key metrics

• Up to 5,000 orders per day 
• 100,000+ shipments per month 
• 2-person logistics team 

About EZ Bombs

The traditional method of making birria, a tender, stewed Mexican meat dish, requires a variety of ingredients and takes hours to cook. Because of the lengthy process and ingredient list, many home cooks may be intimidated by making birria. 

But Tina Castaneda knew that creating delicious, flavorful birria at home didn’t have to take so much time. As a result, she created EZ Bombs, which is a blend of herbs and spices, allowing the average person to easily add it to a crock pot, pressure cooker, or pot with water and their preferred meat to create a delicious meal.  

Unlike seasoning packets or prepared marinades, EZ Bombs is an easy-to-use flavoring “bomb” (yes, like bath bombs, but for the kitchen) that is full of authentic Mexican flavor. Eventually EZ Bombs introduced additional flavor bombs, such as tinga and pozole. 

EZ Bombs initially began out of Tina’s home, but as the brand’s popularity skyrocketed, they outgrew the space. At first, they decided to fulfill their own orders, but over time they realized they needed an expert fulfillment provider.  

Learn how EZ Bombs selected ShipBob as their fulfillment partner, made the transition from self-fulfillment to completely outsourced, and how ShipBob has given them substantial time back so they can focus on strategic growth.  

Pivoting from fulfilling 100k orders per month ourselves, to leveraging a fulfillment expert 

As told to ShipBob by Brandon Castaneda, founder and CEO of EZ Bombs. 

When we started EZ Bombs 14 months ago, our operations ran out of my mom’s house. There were 10 of us making the product there, fulfilling orders, and shipping out packages. USPS would come and do pickups daily, filling up 2 or 3 vans each day because we had so many orders.  

We eventually moved into a co-manufacturing facility where another company was making our products, and we planned to fulfill orders ourselves. We even secured a warehouse to do fulfillment out of. We thought “Oh, we can handle it. It’s not that crazy.” But then things started to get super busy.  

One month we shipped out almost 100,000 packages. It was a lot of around-the-clock manual work. Not only were we manually fulfilling orders ourselves, but we also had to manage the different channels we sold on and navigate their unique challenges. For example, we sell a lot of EZ Bombs through TikTok Shop, and we had to make sure we were keeping up with TikTok’s rules and stringent dispatch rates.  

At that point, we began talking with 3 or 4 different fulfillment providers, one of which was ShipBob.  

“We took a tour of ShipBob’s Moreno Valley fulfillment center and attended their annual merchant event, Fulfilled. Being able to see the inner workings of the facility, spend time with the ShipBob team, meet the co-founders, and talk with brands that were already working with ShipBob laid a great foundation.”  

Brandon Castaneda, Founder and CEO of EZ Bombs

Making those connections and getting a behind-the-scenes glimpse at the fulfillment operations helped us get a good understanding that ShipBob was a good-sized company that could not only handle our current order volume but could continue supporting our growth as we scaled.  

Plus, we liked that ShipBob can ship and fulfill all over the United States and around the world and that we could position inventory in their various hubs to ship products to customers more cost-effectively.  

By August, we decided to halt doing fulfillment on our end and entirely move into ShipBob’s fulfillment centers.  

Eliminating labor planning and gaining time back to focus on strategic projects that drive growth 

It did not make sense for us to focus on fulfillment ourselves when we could outsource to experts that could manage it for us. In the end, we are saving money because we do not have the variable cost of labor, and we are not having to pay employees overtime when we are short on staff and we are working late to get orders shipped out.  

We have no interest in reverting back to doing our own fulfillment. With ShipBob, fulfillment is just one less thing we have to worry about. As a result, we get to keep growing other areas of our business.  

ShipBob was there to help us as we scaled. If we had not made the transition, we would have found a way to make fulfillment happen, but it would have been a lot more difficult, and we would not have been able to focus on more important aspects of the business.  

As we grew, we knew the first thing we needed to do was get manufacturing out of my mom’s house, which we did. The next biggest priority was getting fulfillment sorted out.  

“The month after we offloaded fulfillment to ShipBob we were able to pick our heads up a little and realize there were other, more strategic things we could do instead of shipping. Outsourcing fulfillment was the last piece we needed to unlock in order to keep growing, and ShipBob helped us with that.” 

Brandon Castaneda, Founder and CEO of EZ Bombs

Having a frictionless 3PL onboarding and consequently crushing peak season 

We got started with ShipBob in August 2024, just a few months before peak season. Onboarding with ShipBob was pretty easy and frictionless. It was mostly a matter of knowing when we were going to be done fulfilling orders and ShipBob would start. Making the switch to ShipBob was a lot more seamless than transitioning with some of our other partners. Implementation went well, and the system was straightforward and easy to use.  

“When peak season came around, most of the EZ Bombs team was out of the office. Because we outsourced fulfillment to ShipBob, our team was able to spend the holidays traveling and with family. Since we did not have to ship orders ourselves, we got some free time back. ShipBob made it for a really great peak season.”  

Brandon Castaneda, Founder and CEO of EZ Bombs

Having confidence that ShipBob can manage our marketplace orders when volume spikes  

We sell EZ Bombs on TikTok Shop and through Walmart and Amazon. Using ShipBob for fulfillment has allowed us to launch our product on various platforms and never run out of inventory. We know that when all else fails, ShipBob can get orders out regardless of the sales channel. 

For example, if we have 20,000 units in stock and a big sale happens or we go viral, and we run through that inventory and we stock out, it’s not a quick process to get more inventory into each marketplace’s hub. Sometimes it takes 2 to 3 weeks for all of our inventory to be received and accurately reflected in our marketplace dashboards. With ShipBob, that’s not a problem. We’re able to get inventory into ShipBob’s locations, stowed, and ready to ship out in 2 to 3 days. Just 2 days compared to 2 weeks is a huge advantage. 

If we stock out with any of the marketplaces we sell through or get backlogged on orders, we route those orders through ShipBob and ShipBob is able to backfill all of those orders to ensure products are going out to customers quickly. That has been really big for us.  

“By working with ShipBob, we don’t have to focus on logistics anymore. We’re more focused on how to make EZ Bombs bigger, better, and provide a better experience for our customers. That has been especially great for TikTok. We’ve shifted our focus from fulfilling orders to creating better content, building the brand, and honing in on our marketing. ” 

Brandon Castaneda, Founder and CEO of EZ Bombs

With ShipBob partner, Agital, we’ve been able to create a holistic marketing approach across platforms like SMS, email, Meta, and TikTok to spark growth.

Going from a fulfillment team of 10 to 2 and saving 1,600 hours per month with ShipBob 

Before ShipBob, we had 10 employees dedicated to picking and packing orders all day. If you take that and multiply it by the 40 hours per week they worked, that’s up to 1,600 hours per month of just fulfilling orders. Outsourcing our fulfillment to ShipBob has definitely given us a lot of time back.  

Now we have 2 people in charge of logistics, but they split their time between sales and logistics, so if you take their time spent on fulfillment and divide it up, it’s the work of one person. 

Despite our quick growth, EZ Bombs is a pretty lean team. Most of the people that are working with us now are the same people who were with us in the beginning. Since outsourcing fulfillment, we’ve been able to restructure our team so we’re focused on more strategic growth initiatives. The transition from picking and packing boxes to optimizing our logistics strategy has been a huge area of growth for our team. They’re all doing a great job navigating that and we’re happy to have ShipBob’s support. 

What’s next for EZ Bombs 

We have new flavors that are going to be launching this year, which we’re excited about. But the biggest thing for us is moving into retail. We have quite a few big opportunities in front of us. A lot of customers are asking us for that, so we’re looking forward to rolling that out and having ShipBob as a partner to help us navigate it.  

EZ Bombs’ team at ShipBob

Pete Cashen

Pete is the Account Executive who helped EZ Bombs get started with ShipBob. 

Neal Rogers

Neal is the Sr. Implementation Specialist who onboarded EZ Bombs to ShipBob. 

Allison Sculley

Allison is the Merchant Success Manager who supports EZ Bombs.

Partner with ShipBob

If you’re interested in implementing ShipBob’s fulfillment solution, connect with our team to get started.

The post How the EZ Bombs Team Saves 1,600 Hours/Month with ShipBob as Their Fulfillment Partner [Case Study]  appeared first on ShipBob.

Key metrics

About Makesy

Transitioning away from fulfillment solutions that weren’t working

Preserving brand reputation through quality packaging 

Achieving transparent, competitive fulfillment pricing 

Outsourcing fulfillment to boost accuracy, achieve faster shipping, and scale the business

Handling spikes in order volume with a lean fulfillment team

Managing thousands of SKUs through one platform 

Sharing direct feedback and connecting with fellow merchants at Fulfilled  

What’s next for Makesy

Makesy’s team at ShipBob

Get started with ShipBob

Learn how creative collective Makesy switched to ShipBob to achieve more accurate fulfillment and faster shipping across thousands of SKUs and scale their brand.

Customer Profile

Makesy strives to inspire creators by sourcing and producing thousands of premium supplies for candles, soaps, fragrances, and wellness products. Made using the highest-quality, eco-friendly ingredients, Makesy’s product selection caters to both individual shoppers looking for luxury experiences, and growing brands searching for everything from raw materials to customizable components to finished inventory. Makesy also offers businesses educational resources and bespoke “makers workshops” across the world, empowering brands to make innovative products that are better for people and the environment.  

Key metrics

• Over 5,000 SKUs  
• 10,000 orders per month 
• Cut average shipping time by 67%  
• From 2% to ~0% in errors 
• Reduced their fulfillment team to 1/3 its original size by partnering with ShipBob 
• 150 patents on wooden candle wicks   

About Makesy

Makesy started with a single product: a wooden wick that crackles when it burns. It was a perfect fit for the growing candle and fragrance market, but it didn’t take long for Maskey’s team to realize how inaccessible that market was for smaller businesses. Creators were forced to either settle for the basic stock components that were widely available or purchase thousands of units from suppliers in bulk – which required capital that startups and side-hustles simply didn’t have.  

Makesy’s team set out to create a middle ground, where small businesses could access unique, high-quality supplies and products that would normally only be available to more established brands, with no order minimums. 

Flash forward 10 years, and Makesy has done just that. Not only do they have 150 patents on their classic wooden wicks, they also have over 5,000 unique products spanning the home fragrance and personal care categories (including room sprays, diffusers, incense, soap-making supplies, body care and bath products, perfume, and even lip gloss).  

We sat down with Charlotte Katona, President of Makesy, to discuss how the brand leverages ShipBob to fulfill over 10,000 orders per month, curate brand image through quality packaging, boost order accuracy and shipping speed, and more. 

Transitioning away from fulfillment solutions that weren’t working

As told to ShipBob by Charlotte Katona, President of Makesy.

For the majority of the time we’ve been in business, Makesy has been doing our own in-house manufacturing, production, and fulfillment. But as we started scaling, we realized we couldn’t really grow our production and manufacturing capacities because we had so many resources focused on picking and packing orders.  

We knew it was time to outsource fulfillment, so we partnered with our first 3PL, which was unfortunately not ShipBob.  

There were just so many things with our previous fulfillment provider that were not working for us, like how long it took to pack orders and the level of care our brand required. In general, they weren’t adhering to fulfillment best practices. Eventually, we decided to switch to ShipBob, and haven’t looked back.  

“The transition to ShipBob was so smooth, especially considering that our previous 3PL didn’t follow best practices. Our previous provider took so long to pack out all our final inventory and packed it in a way that made it harder to receive and stow, but ShipBob was such a good sport. ShipBob’s freight team has handled all of the pickups from our previous 3PL transporting our inventory to our ShipBob fulfillment center, which was so nice. All we had to do was create warehouse receiving orders (WROs) for inbound inventory, and loop in our account manager telling them what we need picked up – and ShipBob handled the rest. Now that all of our inventory’s been moved over, we’re fulfilling orders seamlessly.” 

 Charlotte Katona, President of Makesy 

Preserving brand reputation through quality packaging 

Achieving transparent, competitive fulfillment pricing 

Hidden fees were another big challenge with our previous fulfillment partner. When it’s your first time partnering with a 3PL, you don’t know what you don’t know. I went into our relationship with our first provider thinking that our costs would be in one place, and then they ended up being much higher.  

ShipBob’s pricing model is much more transparent, and very competitive as well. I don’t have to worry about unexpected fees showing up on our invoices anymore, so it’s been a good experience for us.  

“We saw opportunities to grow our business, but managing our own fulfillment was holding us back. ShipBob was much better equipped to handle fulfillment than we were – they’re truly fulfillment experts. Not only does ShipBob deliver more accurate fulfillment and faster shipping, but they also give us time back to focus on growing our production capacity so that the business can continue to scale. It’s a win-win.” 

Charlotte Katona, President of Makesy 

Not only that, ShipBob also ships our orders out super fast – faster than we had been shipping our own orders. Our stated lead time for our business had always been between 3-7 business days, and with ShipBob, most of our orders are shipped the same day or within 24 hours. It’s cut our lead times by two-thirds at least.  

Cutting shipping times has helped us create a great experience for our customers, too.  Because a lot of our customers are buying our product to make something to sell (like doing side hustles, selling products at farmers markets or on their Etsy store, etc.), it’s absolutely critical that they get their orders quickly. Their ability to meet deadlines and maintain income often depends on our shipping speed, so it’s been great to be able to rely on ShipBob to deliver when the stakes are high.  

Handling spikes in order volume with a lean fulfillment team

Managing thousands of SKUs through one platform 

We have over 5,000 SKUs, but that hasn’t been a problem for us in working with ShipBob. Their dashboard gives us visibility to inventory management, which has been excellent. ShipBob’s inventory counts are very accurate to what’s on-hand, and we can always see what we have available there. We also have an integration between our ERP, NetSuite, and ShipBob, so inventory data is always being fed back into NetSuite for us to view inventory counts there.  

“I always had this misconception that we had too many SKUs to work with a 3PL. I saw the inventory management, the storage costs, and the inherent complexity of a business our size as barriers to working with a fulfillment partner – but with ShipBob, they haven’t been. ShipBob works with plenty of customers that have much higher SKU counts than we do, and managing them all in ShipBob’s dashboard has been seamless.”  

Charlotte Katona, President of Makesy 

Sharing direct feedback and connecting with fellow merchants at Fulfilled  

In June of 2024, I attended ShipBob’s annual merchant event, Fulfilled. I absolutely loved it!  

I especially loved getting to network with other ecommerce brands and learn how they’re leveraging ShipBob’s services. I knew ShipBob offered capabilities like fulfillment for TikTok orders, international expansion, and the Inventory Placement Program, but I didn’t realize other brands were having so much success with them! Hearing about these programs directly from brands in a similar space with similar tech stacks to ours was so helpful. Plus, I was relieved to hear from other merchants that all of the pain points we experienced with our last 3PL (like shipping speed, quality control, and packaging) are strengths for ShipBob.  

I also really valued the breakaway workshops where we got to meet with members of the  leadership team at ShipBob, and everyone got to say what’s working well for us, what’s not, and what we’d want to see from ShipBob in the future. I thought that was such a cool, transparent thing to do. You would think that gathering merchants together to talk about what needs improvement would be the last thing ShipBob would want to do – but to me, it was so indicative of ShipBob’s commitment to excellent service. They’re not afraid of feedback, especially if it means their merchants will benefit.   

What’s next for Makesy

At Makesy, we’re more than just a supplier—we’re a partner in growth for the makers, creators, and small businesses that rely on us. Our customers are at the heart of what we do. We’re always thinking ahead, anticipating their needs, and evolving our offerings to support their success. Whether it’s sourcing the best products, developing essential tools, or fostering strategic partnerships, we’re committed to making business easier, more efficient, and more profitable for our customers. 

One of our most exciting innovations in the last year is our private-label-ready product line. These are fully finished, high-quality products that come unlabeled, allowing makers to easily launch or expand their brand without the complexity of production and sourcing. This initiative has already seen incredible momentum, and we expect it to become a major part of Makesy’s future—empowering entrepreneurs with seamless, scalable product solutions. 

We’re also expanding our B2B partnerships in a big way. While we already collaborate with major craft retailers across the U.S., we’re working to bring Makesy products into even more stores, increasing accessibility and brand presence nationwide. 

At Makesy, we serve a diverse range of customers, and what sets us apart is our commitment to understanding and anticipating what each customer profile needs to thrive. With ShipBob as our fulfillment partner, we’re ensuring that not only is Makesy positioned for success, but our customers are, too—because when our makers win, we all win.

Makesy’s team at ShipBob

Cole Shubert

Cole is the Sr. Enterprise Account Executive who helped Makesy get started with ShipBob. 

Jordan Altamuro

Jordan is the Implementation Consultant who onboarded Makesy. 

Christina Baker

Christina is the Merchant Success Manager at ShipBob who supports Makesy. 

Get started with ShipBob

Want to improve your ecommerce fulfillment strategy and scale your business? Discover if ShipBob is the right fit for your brand and request a fulfillment quote below.

The post How Makesy Manages Fulfillment for 5,000 SKUs While Reducing Shipping Times by 67% with ShipBob [Case Study] appeared first on ShipBob.

Key metrics

About Arrae

Distributing inventory across North America to delight customers and save on shipping

Leveraging ShipBob’s scalability for seamless BFCM operations

Gaining end-to-end supply chain transparency and efficiency with ShipBob

Partnering with an omnichannel supply chain expert for our DTC, TikTok, Amazon, and B2B orders

Gaining proactive, strategic support from ShipBob

Using ShipBob’s lot code features to enable FIFO and easily track orders

What’s next for Arrae

Arrae’s team at ShipBob

Get started with ShipBob

Learn how supplement brand, Arrae, has streamlined their supply chain, scaled their business, and realized cost-savings with ShipBob.

Customer Profile

Arrae was founded by the Canadian husband-and-wife duo, Siff Haider and Nish Samantray, in 2020. Arrae has a collection of 9+ SKUs which are “sexy supplements for unsexy problems.” Their products help women combat issues like bloating, anxiety, and heartburn, as well as promote deep sleep and gut health.  

Key metrics

• 2-person logistics team
• 15% cost savings on shipping
• 78% of all orders fulfilled the same day they’re placed
• 75% reduction in data mining/spreadsheet time post-access to ShipBob’s dashboard
• 30 hours per week saved after switching to ShipBob
• 98% of TikTok Shop orders fulfilled the same day they’re placed
• 50% improvement in FBA receiving time at Amazon

About Arrae

After years of battling health issues, Siff Haider turned to natural remedies like herbs, vitamins, and minerals to solve her ailments. Over time, these holistic ingredients not only alleviated her symptoms, but helped her husband, Nish Samantray, relax after his stressful, high-pressure job.

After looking for various solutions on the market, Siff and Nish couldn’t find organic, high-quality products that were also beautifully branded. That’s when the couple decided to create a stunning brand that offered supplements that would help women who were having the same health issues.

Siff and Nish founded Arrae, a supplement brand aimed at providing effective treatment for common issues like bloating, gut health, anxiety, and more. The couple launched Arrae in their home country of Canada and eventually introduced the brand to the United States.

As they’ve grown, they moved from self-fulfillment to working with multiple fulfillment providers to partnering exclusively with ShipBob for international fulfillment. Learn more about how the brand found a strategic supply chain partner in ShipBob, as well as unlocked faster, more affordable shipping.

Distributing inventory across North America to delight customers and save on shipping

As told to ShipBob by Jessica Stoller, Director of Supply Chain and Operations at Arrae.

After Siff and Nish launched Arrae, they fulfilled and shipped orders themselves for a long time. Eventually, we got started with ShipBob in Canada and immediately saw great success there.

“When we first got started with ShipBob, we placed inventory in Ontario on the East Coast of Canada. Earlier this year, we expanded into Vancouver on the West Coast and tested what it would be like to have 2 fulfillment centers in Canada with ShipBob. Once we went bicoastal, we immediately realized the cost savings. We were saving 10-15% on shipping costs across Canada.”

Jessica Stoller, Director of Supply Chain and Operations at Arrae

On top of that, we were impressed that we could easily manage 2 Canadian warehouses with ShipBob. 

Eventually, we decided it was time to take our US business to ShipBob. When we made that move, we took the same bicoastal approach in the US. In 4 months, we went from 2 Canadian fulfillment centers with ShipBob to 4 across North America.

Moving into multiple warehouses with ShipBob has helped our ethos tremendously. We want to create a customer-centric experience, and in today’s world, that means quick fulfillment and shipping. Seeing our customer experience improve has been one of the greatest successes we’ve seen come from our partnership with ShipBob.

Leveraging ShipBob’s scalability for seamless BFCM operations

We’d been working with ShipBob in Canada for a while, but it wasn’t until October of this year that we moved our US fulfillment to ShipBob. We knew we needed to move our US fulfillment to ShipBob before Black Friday/Cyber Monday and I’m so glad we did.

“On Black Friday I woke up with a smile on my face because I knew our orders were going out smoothly. This BFCM has been incredible for us. We couldn’t have done it without ShipBob.”

Jessica Stoller, Director of Supply Chain and Operations at Arrae

One of our long-time customers placed an order on Black Friday and her order was delivered that Monday. She couldn’t believe that her order arrived so fast. And that was when we were running a major sale and had an exponential number of additional orders coming in.

That’s the importance of working with a fulfillment partner that fulfills upwards of 7 days a week, especially during peak times. That was a game changer for us.

We’re so happy with the results from Black Friday and Cyber Monday. ShipBob made it a great success.

Even during other periods of uncertainty, ShipBob is able to ensure our operations are seamless and quickly adapt. During the recent Canada Post strike, ShipBob handled the situation with such grace, shipping orders with alternative carriers without interruption. I didn’t even have to think about it. ShipBob is our built-in supply chain control tower, proactively finding solutions to problems, which is wonderful.

Gaining end-to-end supply chain transparency and efficiency with ShipBob

“At a senior level, there are certain metrics that we need to look at to manage the business. At Arrae, we take the approach to ‘manage by metrics.’ ShipBob gives us a really clear view on the data that we need. We’re looking at these fulfillment metrics on a weekly basis.

We can quickly go into the ShipBob dashboard and see ‘What are we shipping? How long does it take to ship? What is our time from order to door? Is there a breakdown there? Where do things get stuck and why?’”

Nish Samantray, Co-Founder of Arrae

I used to spend hours in spreadsheets. But with ShipBob’s dashboard, we’ve reduced our data mining time by 75%.

Using the data ShipBob automatically provides, I can tap into shipping times, which were a pain point with our other 3PL provider, and I can show Nish how we’re improving on a monthly basis. I’m even able to show our financial team the cost savings we’ve realized.

“Our partnership with ShipBob is not just a business building venture, but also a cost-saving venture. We’ve gained a lot of supply chain transparency – from the support we get from the Merchant Care team to the huge cost savings we’ve identified with FreightBob, ShipBob’s end-to-end freight solution.”

Jessica Stoller, Director of Supply Chain and Operations at Arrae

The FreightBob team has been incredibly helpful. They provided us with really competitive freight quotes. As a result of using FreightBob, I’ve been able to save a lot of time. I’m not chasing down vendors or booking docking times. The FreightBob team makes sure our products get where they need to go. And not only is the FreightBob team very responsive, they’re also so kind. We are a 2-person Supply Chain team, so FreightBob has made our logistics experience so wonderful.

Partnering with an omnichannel supply chain expert for our DTC, TikTok, Amazon, and B2B orders

One of the biggest surprises with ShipBob is the number of integrations we’ve been able to use. We’ve been able to improve our omnichannel experience as a result of our partnership.

For example, we’re fulfilling our TikTok Shop orders through ShipBob, which we’ve been able to greatly increase. And the fulfillment times are incredible. 98% of our TikTok Shop orders are being fulfilled on the same day they are placed.

We also have our Amazon store connected to ShipBob and it’s been great to leverage that integration. Partnering with ShipBob for Amazon FBA prep helps us get our products to Amazon in a timely fashion. It’s especially helpful during peak sales times like Black Friday, Cyber Monday, and Amazon Prime Days.

Getting docking time with Amazon is incredibly important. And just by partnering with ShipBob, who has a great relationship with Amazon, we’ve been able to see receiving times improve by 50%. That’s just a testament to the partnership ShipBob has with Amazon, and we’re able to benefit from that.

Thanks to ShipBob, we were able to ensure we were fully stocked with Amazon for Black Friday – and with 50% faster receiving during peak season, that was incredible.

Gaining proactive, strategic support from ShipBob

ShipBob has been able to provide support for every step in our logistics journey with them. They have specialists in every area – everything from onboarding and DTC to Amazon and B2B. Each time we adopt a new solution with ShipBob, we’re supported by an onboarding team and a specialist with expertise in that specific area.

The knowledge that every member of the ShipBob team possesses is what has made our experience so wonderful. Whenever we have questions or want to try something new, there’s another specialist who can help us. Everyone has identified new opportunities for us – from finding cost-savings to introducing us to resources we didn’t know were available to us to helping us solve problems we didn’t even know we had. ShipBob has opened doors for us that we didn’t know were possible.

“ShipBob comes to us with solutions to problems, cost-saving initiatives, and proactive strategies that can help us improve our business in the future. ShipBob has brought us solutions to answers we didn’t know we needed.”

Jessica Stoller, Director of Supply Chain and Operations at Arrae

Using ShipBob’s lot code features to enable FIFO and easily track orders

From a FIFO perspective, we always want to make sure that the right products are going out to customers.

We recently went through a packaging transition, so we needed to ensure that the right packaging was getting to the right facilities as we made those changes.

When we were placing our B2B orders during this time, it was important that items had the right lot code, consistent packaging, and were compliant with retailer requirements. With ShipBob, we were able to make sure no product got left behind and that all of our products were going out within the right timeframe.

Using the ShipBob dashboard, we can track which lot codes are going out to which customers. It’s really important we have the transparency of lot tracking so we have the assurance that our customers are getting the right product.

What’s next for Arrae

Arrae has a new product launch coming up in January. It’s always exciting to delight our existing customers and see how they react to a new product. It’s also fun finding new customers and learning what they want out of a supplement business.

On the logistics side, a big piece of our 2024 strategy was growing our retail business. Our goal for 2025 is to accelerate that growth further. We’ve seen really great success with DTC, so we’re excited to continue growing our B2B business with ShipBob. We’ve spent a lot of time with their B2B team and we’re looking forward to what next year brings.

Arrae’s team at ShipBob

Frank Baer

Frank is the Account Executive who helped Arrae get started with ShipBob. 

Aravinthan S

Aravinthan is the Implementation Specialist who onboarded Arrae to ShipBob. 

Paige Schall

Paige is the Merchant Success Manager who supports Arrae.

Get started with ShipBob

Ready to leverage ShipBob’s fulfillment platform for your ecommerce brand? Connect with our team for a customized fulfillment quote.

The post How Arrae’s 2-Person Supply Chain Team Saves 15% on Shipping & 30 Hours/Week with ShipBob [Case Study] appeared first on ShipBob.

Key metrics

About Bloom Nutrition

Building a premium brand with premium fulfillment 

Customizing packaging to level up the customer experience

Viewing all of your must-have data in one dashboard 

Minimizing shipping costs through strategic inventory placement

Leveraging lot control capabilities to maintain inventory freshness 

Streamlining returns for products with expiration dates 

Scaling to 9 figures with one fulfillment partner 

Looking to the future 

Bloom Nutrition’s team at ShipBob

Get started with ShipBob

Congratulations to Bloom on Receiving $90M in Equity Funding!

True to its name, Bloom Nutrition keeps on growing. The brand recently raised $90M in an equity funding round led by Nutrabolt, positioning the omnichannel brand to continue to scale their operations and help thousands of women on their fitness journeys.

Learn how health and wellness brand Bloom Nutrition used ShipBob to support fulfillment as they scaled into a global, omnichannel, and wildly successful business.

Customer Profile

Bloom Nutrition is a health and wellness brand dedicated to helping everyone bloom into their best selves. From protein powders to superfood blends, collagen boosters to vitamins, each of Bloom’s supplements is packed with high-quality ingredients that are both nutritious and delicious. With thousands of 5-star reviews and a subscription program, Bloom makes it easy and affordable to fuel your fitness journey.  

Key metrics

• 9 figures in sales in 2023
• 4 ShipBob fulfillment centers  
• 1.5M+ orders shipped with ShipBob  
• Shipping to over 70 countries 
• 3-person operations team 
• 3 big-box retail partners  

About Bloom Nutrition

In 2018, Mari Llewellyn was ready for a change.  

Having hit her lowest point both mentally and physically, she knew it was time to start taking her health seriously. With the help of her trainer, future husband, and future co-founder Greg LaVecchia, the entrepreneur began a fitness journey that would change her life forever. Before long, Mari fell in love with fitness – she finally felt happy, her mental health improved, and she even lost over 90 pounds. 

There was only one problem: no matter how hard they looked, Mari and Greg couldn’t find supplements that complemented Mari’s health journey. All the supplements designed for women that they tried included unpronouncable ingredients, had little natural nutritional value, and tasted terrible.   

So, they did what any enterprising power couple would do: they made their own. 

The pair founded Bloom Nutrition with the goal of supporting other women on their wellness journeys through delicious supplements made from high-quality ingredients. Since then, Bloom has experienced enormous success – even going viral on TikTok – and has scaled into a hundred-million-dollar, multichannel business that serves women all over the world.   

We sat down with Neil Blewitt, SVP of Operations at Bloom Nutrition, to discuss how Bloom scaled, leveraging ShipBob’s fulfillment solution to support 9 figures in sales.

Building a premium brand with premium fulfillment 

As told to ShipBob by Neil Blewitt, SVP of Operations at Bloom Nutrition. 

“As you get larger, customer expectations increase – and as expectations increase, so does the importance of quality and service. So we weren’t just looking for the lowest cost-provider, but a partner that could also give our customers a really good experience that’s consistent with the high standards to which we hold our brand holds. That’s what’s going help a business scale in the long run, and that’s what ShipBob provides us.” 

Neil Blewitt, SVP of Operations at Bloom Nutrition

“Having the ability to customize and offer premium unboxing experiences for customers is a fairly unique offering, and oftentimes it’s difficult to find partners who can do it at all – let alone at the scale Bloom operates at. So ShipBob letting us use our own packaging for hundreds of thousands of DTC orders is a pretty rare feature that we don’t take for granted.”  

Neil Blewitt, SVP of Operations at Bloom Nutrition

Viewing all of your must-have data in one dashboard 

As you grow your business, nice-to-haves quickly becomes must-haves – especially when it comes to data and reporting. There are certain data points that you just have to know, like where we should store our inventory to be closer to our customers, what you’re charging customers for shipping, and what your average order values are. These sorts of metrics need to be driving your decisions if you’re going to be profitable, and so you need to know that information inside out.  

ShipBob’s dashboard provides us deep visibility into those crucial metrics for inventory, fulfillment, and shipping. It has been phenomenal. With the real-time data we see in our ShipBob dashboard, we can glean insights that tell us which levers to pull and what our costs are across channels, so that we don’t get any surprises on our monthly income statements. Those insights and the reporting that ShipBob offers are definitely a must-have for our business. 

Minimizing shipping costs through strategic inventory placement

We’re using ShipBob’s Inventory Placement Program to manage inventory allocation and distribution, and it’s been super helpful for us. We send our inventory to one hub location, and from there, ShipBob determines the most strategic split of inventory across its fulfillment center network and distributes our inventory for us.  

“We’re fulfilling orders from 4 ShipBob fulfillment centers on the West Coast, Southwest, Midwest, and Northeast. By storing inventory and fulfilling orders from 4 different regions, we’ve been able to engineer it so that most of our shipments are within Zones 1 and 2. Eliminating high shipping zone ranges by distributing inventory is a no-brainer, and really helps us minimize our shipping costs, especially on high-velocity items.” 

Neil Blewitt, SVP of Operations at Bloom Nutrition

Having the ability to reduce shipping costs through distributed inventory is probably the difference between profitability and unprofitability for most businesses in the DTC space – so the fact that ShipBob’s network enables brands to do it so easily is a huge differentiator. 

Leveraging lot control capabilities to maintain inventory freshness 

Many of our products have expiration dates, so it’s incredibly important for us to track and maintain inventory freshness – and ShipBob’s lot control features make that really easy.  

When we send new inventory to ShipBob, all we have to do is mark it as a lot product in the ShipBob dashboard and list the lot number and expiration date for each lot on the warehouse receiving order (WRO). From there, ShipBob handles receiving and stores each lot separately for trackability and so there’s no confusion when it’s time to pick.  

We use the FEFO (First Expired, First Out) method of inventory management, meaning that we want to prioritize picking inventory units that have the earliest expiration date. Thankfully, ShipBob’s default logic is designed to always ship items with the nearest listed expiration date first, so that works out perfectly. At our scale, it would be impossible to manually check the expiration date of every single unit we ship, so leveraging ShipBob’s lot capabilities gives us much more peace of mind.  

We can also configure each SKU’s minimum shelf life in regard to returns so that if a product gets returned and its expiration date is a certain number of days out, it won’t get restocked. It saves us so much trouble, and keeps us from restocking and shipping out products that shouldn’t go out.  

Scaling to 9 figures with one fulfillment partner 

When we first partnered with ShipBob, we were fairly small. We had only been in business for a year, were doing less than a million dollars in revenue, and only had a few employees. We couldn’t have imagined that we would get this big – or that our first fulfillment provider would be able to scale with us all the way!  

The reality is, when you do what Bloom’s done and scale to millions of orders in just a few years, you outgrow many of your partners. There’s nothing wrong with that – it’s just really uncommon to find a fulfillment provider that can keep meeting your needs as you grow exponentially.  

But that’s the niche that ShipBob has created. ShipBob is the rare fulfillment partner that’s built out the services and capabilities successful brands will eventually need, so that as they grow and want to branch out into new geographies, channels, and capabilities, they don’t have to change fulfillment providers.  

Five or ten years ago, that would have probably been unthinkable – you would have had to fulfill orders out of your garage until you could find somebody in your town who had a 10,000 square foot warehouse that would fill your stuff, and then you have them bursting at seams.  

Now, ShipBob offers scaling brands an all-in-one partnership, so we can run our business with just 3 people on our operations team. It’s a really unique offering, and I think Bloom is very lucky and fortunate to have found ShipBob early on. 

Having ShipBob as our fulfillment partner has helped us reach this level of success as a brand quickly – and now that we have, we get to bring Bloom to a lot more people, and continue creating new ways to support millions of women in their fitness journeys. 

Bloom Nutrition’s team at ShipBob

Mark Anders

Mark is the Sr. Merchant Success Manager at ShipBob who supports Bloom.

Shipton Bogle

Shipton is the Sr. Enterprise Account Executive who helped Bloom get started with ShipBob.

Casey Armstrong

Casey is the CMO of ShipBob, and serves as the Executive Sponsor for Bloom.

Get started with ShipBob

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The post How Bloom Nutrition Scaled to a 9-Figure Brand with ShipBob [Case Study]  appeared first on ShipBob.